Blogger to Blogger: Media Kit 101

Blogger to Blogger | Media Kit 101I must apologize for taking this long to post another ‘blogger to blogger’ tip!
in case you missed previous articles, check out…
EMAIL ETIQUETTE
BENEFITS OF FORMING A LLC

Today I’m taking on the Media Kit. What the heck it is, why you need one, etc. As a blogger with a background in public relations {and is still freelancing} I’ve been versed in the art of creating a great Media Kit for some time and hope to inspire y’all to create one for yourself {if you haven’t already}!

What is a Media Kit+ In short, a tool for you to use to sell yourself {+ your brand}. Think of it as your ‘blog resume’. Its written for anyone you want to attract: that could include brands you want to work with, businesses you want to advertise on your site, or traditional media {magazines, newspapers etc.} that perhaps want to pitch a story to. No one can sell you better than yourself, so investing some time and thought into your media kit is important.

Why do bloggers need a media kit+ if you’re interested in working with brands and retailers
+ if you’ve begun receiving an increasing number of emails from brands or pr/marketing agencies/reps wanting to collaborate with you
+ if you want to save time on back and forth communication, a media kit is the most efficient way to send information about working together – should answer all {or most} of their questions at one time

What should a bloggers media kit include
+ Introduction: about you and your blog {let your personality shine!}, topics you specialize in, your location {particularly if you’re in a popular geographical market}, what makes your blog special
+ Collaboration Ideas: gifted product {should you choose to accept}, sponsored content, advertising options {although I would also create a separate one-pager strictly for your ad rates and options}, event hosting, social promotion, etc.
+ Past Work: mention of brands you’ve worked with in the past and how you collaborated
+ Statistics: the most important aspect of your media kit and the thing brands will most likely look at first – monthly pageviews, unique visitors, social media following – retrieve your stats from google analytics or your sites’ dashboard data
+ Keep your stats as up to date as possible: since followings are constantly changing, you should aim to update your media kit each month {or every time you send it out if you wish}
+ Rates and/or Compensation requirements for collaborations and advertising
+ Don’t include any numbers that aren’t up to snuff. if you’ve only just started using Twitter and only have 100 followers, that’s not going to impress anyone, so leave that number off for now and wait until the number has increased a bit

How should a media kit be formatted
+ Should be simple, visual/colorful and to the point
+ 1-3 pages is sufficient, getting too wordy is redundant and a bit excessive
+ Visuals: jazz it up a bit! your media kit should be sprinkled with graphics or imagery from your blog that will break up content and some personality.
+ Let your Photoshop/inDesign skills shine

                                                image via In Honor of Design

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    Comments

    Kiesha E Steiner

    This is a very good tip particularly to those new to
    the blogosphere. Simple but very accurate information… Appreciate your sharing this one.

    A must read post!

    Eva

    Highly energetic article, I enjoyed that a lot. Will there be a part 2?

    Bria Davenport

    Thanks this is very helpful!

    lizbethjoy

    I love your series! I’ll be looking through these 🙂 XOXO

    Susannah

    This is great! Thanks for sharing these tips! I’m definitely bookmarking this.

    Jordanna

    this is super helpful! thx for sharing! now I just need to do it!!! 🙂

    Kerri

    Thanks so much for sharing these kind of tips, they are much appreciated! Especially for those of us who are new to the blogosphere!

    Xo,
    Kerri
    Wwww.ahintofmoxie.com

    Camila (@Camilascloset)

    These are great tips, I have recently started revamping mine & I will definitely take all this tips into consideration. Thanks for a great post xo

    Marina Hunley

    Thank you for sharing — great information for bloggers! xo

    olia

    Love it dear! So on point! Please check out my latest post at http://www.loveolia.com !!! 🙂

    @kristinclarkfsu